Commercials
Beyond his films, Johnny Depp has fronted several major advertising campaigns over the years — from H&M and Montblanc to Japan’s Asahi Super Dry and, most famously, Dior Sauvage.
H&M (1999)
In 1999, Johnny Depp was the face of a major H&M (Hennes & Mauritz) campaign — seen on huge posters at bus shelters, on billboards and in shop windows, as well as in magazines and TV spots. The motifs often showed him against a plain white background in casual clothing (a black jacket, white shirt and light trousers). The original XXL posters and bus-shelter prints (some around 175×118 cm) are sought-after rarities among fans and collectors today.
1999
Montblanc (2005)
Montblanc’s 2005 print campaign featured Johnny Depp advertising the luxury brand’s writing instruments and watches. The ad shows him in an elegant dark suit, holding a Montblanc fountain pen and a silver wristwatch, promoting classic fountain pens (such as the Bohème and Meisterstück lines) and Montblanc watches. The full-page ad ran in international magazines and is a popular collector’s item today.
Peter Mountain October 2004
Asahi Super Dry (2017)
Johnny Depp starred in a famous 2017 Japanese television commercial for Asahi Super Dry beer, alongside Japanese actor and musician Masaharu Fukuyama. The two rock out on electric guitars on a rooftop — accompanied by a bird of prey and a helicopter — and the surreal sequence ends with the pair sharing an Asahi beer in outer space.
Asahi Beer Commercial 2017
Asahi commercial February 4, 2018
Dior Sauvage (2015 – today)
Johnny Depp has been the official face of the Dior Sauvage fragrance line since its launch in 2015 — one of the most successful and lucrative collaborations in the cosmetics industry, with Dior notably standing by the actor throughout his high-profile court cases. A central element of almost every spot is Depp’s love of blues-rock: he is often shown playing an electric guitar in vast desert landscapes or on clifftops, under the recurring slogan “In the wild, everything is always in front of you.”
The major campaign years
- 2015 – The origin: The first legendary short film (directed by Jean-Baptiste Mondino). Depp drives a Dodge Charger out of Los Angeles into the Joshua Tree desert, buries his jewelry and meets a coyote — establishing the “modern nomad” style.
- 2018 – “Magic Hour”: A new spot for Sauvage Eau de Parfum. Depp plays guitar in the desert at dusk as wolves circle his car.
- 2019 – “We are the Land”: An elaborate campaign featuring Indigenous dancers; this specific video was quickly withdrawn following criticism over cultural appropriation.
- 2021 – “Sauvage Elixir”: A visually dark spot for the highly concentrated Elixir — Depp plays electric guitar in freezing cold before a nocturnal cliff-and-mountain backdrop, accompanied by wolves.
- 2023 – The post-trial comeback: After the widely publicised trial, Dior renewed the contract for a reported $20 million+. A new campaign wave followed under the slogan “In the wild, everything is always in front of you.”
- 2026 – “Sauvage Extrait”: A brand-new kind of campaign — a cinematic dialogue in the laboratory between Johnny Depp and Dior’s star perfumer Francis Kurkdjian, analysing the raw materials of the new Extrait.
Watch: Dior Sauvage commercials
August 2026 for Dior
Dior 2015
Dior Shooting May 2023
More Dior galleries: 2026 (Mondino) · 2015 · 2018 · 2019 · 2021 · 2023
