latimes.com – By John Horn and Lorenza Munoz, Times Staff Writers – Disney is focusing much of its movie slate on audiences not old enough to drive. Disney will release “Cars,” the new movie from Pixar and “Toy Story” director John Lasseter, on June 9. As it did on the first “Pirates of the Caribbean” movie, the studio will put its Disney logo – not that of its grown-up movie label, Touchstone – on its July “Pirates of the Caribbean: Dead Man’s Chest” sequel.
“The audience is there and it’s stronger than ever,” Disney studio chief Dick Cook says of the drive to focus his slate on Disney-labeled family films.
“It’s what we live on, it’s our bread and butter. But we have started to reemphasize the brand in a major way.”
