LONDON – Disney has created its first brand campaign, starring Johnny Depp, to promote its range of DVDs available this Christmas reports Joanne Oatts for Brand Republic website.
The ‘Pirates of the Caribbean’ star appears alongside a singing mermaid and a talking sports car to promote films including ‘Pirates of the Caribbean: Dead Men’s Chest’, ‘Little Mermaid’ and ‘Cars’.
Carolyn Spivey, Disney senior brand manager, said: “The Disney brand with all its magic and adventure is already synonymous with the enjoyment of Christmas.
The creative will be themed on kids’ letters to Santa and contain the strapline: “Make dreams come true this Christmas with Disney DVD.”
