The official video campaign + interview of the latest Dior Sauvage campaign.
Those of you who liked the official Dior Sauvage campaign images, will definitely LOVE the official video and also the behind the scenes/interview footage. Besides putting Parfum in the limelight and retaining Sauvage’s edgy flair, the film artfully captures elements of Native American culture. The campaign was put together by Johnny himself, Mondino and the House of Dior with a political aim of addressing cultural appropriation.
The powerful riffs (played by rock legend Jeff Beck) and tribal beats in this specially remixed song captures the attention of by-standing indigenous Americans. In one scene, we see a maiden (played by Tanaya Beatty of Through Black Spruce) enamoured by the melody. Separately, a Native American warrior (played by Canku One Star, a Fancy War dancer and Rosebud Sioux Tribe member) gets into fight mode, performing a solo war dance to the music aggressively as if ready for combat. The sun soon sets, leaving Johnny accompanied only by the twilight and warmth from a bonfire towards the end of the clip. Make sure to watch!