Sun- Sentinel.com – Baume & Mercier, the grand 175-year-old Geneva-based company, is a cause celebre these days. For the first time in the 175-year-old firm’s history, there are actors in the magazine ads: Kiefer Sutherland and Meg Ryan. David Yurman has Ed Burns sporting the designer’s watches. Tag Heur has Uma Thurman and Maria Sharapova. Montblanc has Johnny Depp and Julianne Moore. Longine signed Harry Connick Jr. and Aishwarya Rai this summer.
